Articles categorized in "post"


  • Brand identity: Typography
    Let's discuss jargon, file types and licensing

    I love the way Wikipedia defines typography: Typography (from the Greek words τύπος typos "form" and &gamma...

  • How we fixed responsive images

    Why not just use media queries?  Browsers don't know about anything that hasn't loaded. They are, however, aware of the envi...

  • The difference between brand and identity

    What is a brand? First, what is a brand? It seems as if a myriad of definitions have been floated out into the business lexicon to...

  • Brand identity: What you need to know about color

    Color models Color can be represented in a wide array of models. Each of these models have different color spaces. At a very high ...

  • From Martyrdom to religious feast to a love and romance extravaganza
    How February 14 was branded as Valentine's Day: a celebration of love and romance

    It seems that just as Christmas ends, Valentine’s Day begins, and while most of us know the root of the celebration of Chris...

  • The color history of Valentines Day
    A look at the changing color palettes of the most romantic day of the year

    1890's  With major advances in printing and a reduction in postal rates just years prior, Valentine's Day cards in the late 1...

  • Budweiser, King of the Super Bowl
    How three little frogs secured the crown

    Moving away from the Clydesdales Budweiser knew that the Clydesdale advertisements weren’t resonating with the younger audie...

  • Amazon’s counterfeit goods problem
    and how it could affect their brand equity

    On a quick search I came across this listing: Perfect. Looks like LifeProof is selling their products on Amazon. I have Amazon p...

  • How Coca-Cola became a holiday brand
    and helped brand Santa Claus himself

    Use of familiar stories For that first holiday magazine ad, The Coca-Cola Company hired the D’Arcy Advertising Agency. Archi...

  • Why Brand Guides Have A Missing Link
    And How We Solved It

    To help me with this, I have the brand guide. But what about our brand assets? The brand guide has become a manual with no tools. ...

  • Your Brand Name Needs More Than Usability

    The Sticky Factor For RVCA their sticky factor was the pronunciation itself. Once consumers knew the proper pronunciation they wer...